These are individuals who have the financial means to sponsor young eggs, but do not have the time to come and sit and incubate eggs while they mature. They can look through a portfolio of businesses and choose to sponsor a business, an entrepreneur, a family member, or the center as a whole.
Once the showroom is set up with retail goods and services from in house startups the center can consider giving a gift card to the roosters. These are redeemable for use in the showroom for the amount of any fiscal donation.
This works two ways. The center receives help testing their products and services. Young companies receive feedback, revenue, and sales to grow their business. The rooster receives an instant return on any money they give. Instead of feeling like they purchased something from the incubator they leave
with a feeling that they just helped a young business grow and had a part in their success.